If you’re a big fan of sharing your best party moments with your friends on social media, you’re going to love this brand new event-based feature on Snapchat.
Last October, the app unveiled ‘Snapchat Stories’, a feature that allowed users to share snaps with anyone they’re connected to on the app for 24-hours. ‘Your Story’ was a huge success and now they’re stepping up their game for music lovers and concertgoers.
While these stories have always been shared on a personal level – you would send your snaps only to your own personal contacts, this new feature allows several users that are in the same location to share the snaps collectively and publicly. Much like a twitter hashtag.
Snapchat is testing this new feature this weekend. It will be one big story that will collect video and photo memories from everyone who’s attending Electric Daisy Carnival in Las Vegas this weekend. Snapchatters will be able to share their moments with ‘Our EDC Story’ – which will become one large story available to anyone who’s added the EDCLive Snapchat account.
According to their blog, It’s a way to experience the event even if you’re not there. “We built Our Story so that Snapchatters who are at the same event location can contribute Snaps to the same Story. If you can’t make it to an event, watching Our Story makes you feel like you’re right there!”. And, yes, Snapchat is providing free wi-fi during the event to make it happen.
This could be the next big thing for the app, as it might eventually allow users to check the events happening nearby and which stories they’d like to take part in – and therefore attract more and more Snapchatters in the future.
– Carolina Galli